(Image: Jared Rodriguez / Truthout)
Over the last two years, fast-food protests have grown in size, expanded in participation and spread around the United States, and more recently, the globe. Workers' demands include a "living wage" of $15 an hour and freedom to organize. The campaign for $15 an hour was ignited when about 200 fast-food employees from multiple chains went on strike in New York City in November 2012. Subsequent protests spread to cities around the United States, including Seattle, Chicago, St. Louis, Detroit, Milwaukee and Kansas City, and have pushed the plight of fast-food laborers into the public spotlight.
Fast-food workers are disrupting slick corporate ad campaigns by challenging consumers to do something more revolutionary than "think outside the bun": to "think outside of the self" - about the economic conditions and lives of the people behind the logos, catchy slogans and dollar-menu selections.